Pitchfire: The Paid Prospecting Platform

What if every prospect gave you an answer?

Enter the world of paid prospecting.

Paid prospecting is a more ethical, efficient, and cost-effective way for companies to build pipeline, by rewarding prospects for engaging with your business.

Businesses get answers.

A new channel that is pay-per-response only. Send pitches to prospects, and only get charged when they respond.

Buyers get respect.

Cold prospecting is really annoying for everyone. The more ethical path is to compensate your target accounts for answers.

"The ROI on time saved from not having to call and email a hundred
times just to get a single response from a prospect makes Pitchfire one
of the highest value for platforms in our software stack.”

Zach Barney

Chief Executive Officer

"After experimenting, paid prospecting and Pitchfire have become a major channel for us, seeing over half the responses we generated turning into pipeline."

Evan Dunn

Head of Growth

"We’re witnessing a fundamental shift in B2B sales, from "SPRAY AND PRAY ADS" to pay to play with ultra-targeted direct compensation. In 5 years, we might look back and laugh at how we used to spam thousands of people"

Tom Orbach

Head of Growth

Paid prospecting is 74x more efficient and 94% more cost effective than traditional prospecting.

Traditional channels

The old way

Annoying prospects for responses.

Spending budget regardless of engagement.

Higher CAC

Low response rates

Stealing insight.

Pipeline goals missed

Paid prospecting

The new way

Rewarding prospects for responses.

Spending budget only when there is an engagement.

Lower CAC

High response rates

Buying insight.

Pipeline goals reached

Every company needs a paid prospecting strategy.
‍
Here's how to deploy it:

Make other companies fund your paid prospecting.

Cold emails, calls, and Linkedin Messages are a natural part of B2B, but they are also super annoying. Most employees get interrupted over 800 times a year.

Companies trying to sell to your employees need to be charged for responses which will fund your paid prospecting.

Pay marketing leads to engage with sales.

Tired of leads going cold after you scanned them at a conference, had them fill out an inbound lead form, or attend a webinar...

Skip the wild goose chase by offering your prospects to qualify or disqualify themselves in exchange for a reward.

Learn more

Run pay-per-response prospecting campaigns.

Just like paid marketing, PPC, and paid search, manage budgets, tweak creative, and put B2B data to work to get pitches in front of target buyers.

Optimize, set a budget, and gradually add more pipeline as you run campaigns throughout the year. Pay only when your prospects respond.

Learn more

Access buyers in a B2B buyer marketplace.

No more cold calls, cold emails, or LinkedIn messages. Find buyers who have opted-in to answer prospecting for money.

Pick your buyer, write your pitch, and make an offer for how much you are willing to pay to hear back from them.

If they are interested, start a conversation. If they aren't, they'll let you know why. You only pay if they respond.

Learn more

Everybody wins with paid prospecting.

Sales

Save time, get more responses, and less humiliation not having to chase prospects a million times to get an answer.

Marketing

Increase pipeline without spending more. Responses are better than form fills. Turn MQLs into real engagement or no cost.

Procurement

Cut down rogue spending, build an outbound policy for your company, and protect your employees from thousands of vendor interruptions each year.

Everybody else

Stop most cold calls, emails, and messages from destroying your inbox, all while getting rewarded for helping your sales team gain capital to build pipeline.

Meet with us

Build more pipeline faster with paid prospecting.

Building pipeline is harder than ever. You are not alone.

80% of B2B companies are missing their pipeline number.

The days of B2B companies only building pipeline with traditional prospecting and marketing are numbered.

Buyers need more incentive to get back to your company.

Enter the world of paid prospecting.

Businesses get answers.

Buyers get respect.

"The ROI on time saved from not having to call and email a hundred
times just to get a single response from a prospect makes Pitchfire one
of the highest value for platforms in our software stack.”

"After experimenting, paid prospecting and Pitchfire have become a major channel for us, seeing over half the responses we generated turning into pipeline."

"We’re witnessing a fundamental shift in B2B sales, from "SPRAY AND PRAY ADS" to pay to play with ultra-targeted direct compensation. In 5 years, we might look back and laugh at how we used to spam thousands of people"

Paid prospecting is 74x more efficient and 94% more cost effective than traditional prospecting.

Every company needs a paid prospecting strategy.
‍
Here's how to deploy it:

Make other companies fund your paid prospecting.

Pay marketing leads to engage with sales.

Run pay-per-response prospecting campaigns.

Access buyers in a B2B buyer marketplace.

Everybody wins with paid prospecting.

Sales

Marketing

Procurement

Everybody else

Pipeline generated using paid prospecting on Pitchfire this week.

Enter the world of paid prospecting.

Businesses get answers.

Buyers get respect.

"The ROI on time saved from not having to call and email a hundredtimes just to get a single response from a prospect makes Pitchfire oneof the highest value for platforms in our software stack.”

"After experimenting, paid prospecting and Pitchfire have become a major channel for us, seeing over half the responses we generated turning into pipeline."

"We’re witnessing a fundamental shift in B2B sales, from "SPRAY AND PRAY ADS" to pay to play with ultra-targeted direct compensation. In 5 years, we might look back and laugh at how we used to spam thousands of people"

Paid prospecting is 74x more efficient and 94% more cost effective than traditional prospecting.

Every company needs a paid prospecting strategy. ‍Here's how to deploy it:

Make other companies fund your paid prospecting.

Pay marketing leads to engage with sales.

Run pay-per-response prospecting campaigns.

Access buyers in a B2B buyer marketplace.

Everybody wins with paid prospecting.

Sales

Marketing

Procurement

Everybody else

Pipeline generated using paid prospecting on Pitchfire this week.

"The ROI on time saved from not having to call and email a hundred
times just to get a single response from a prospect makes Pitchfire one
of the highest value for platforms in our software stack.”

Every company needs a paid prospecting strategy.
‍
Here's how to deploy it: